|maui realtor - More than 400 million people use the Web on a daily basis, but there are billions of people who have neither heard of the Internet nor have any intention of going online anytime soon.
According to research by Ipsos-Reid, even among the most developed Internet markets in the world, such as the United States, Canada, Sweden and the Netherlands, about one-third of the people who could use the Internet choose not to. In fact, the research found that only 6 percent of the world's 6 billion citizens are online.
What's going on? "The answer is twofold," said Brian Cruikshank, a senior vice president with Ipsos-Reid and leader of the company's global technology practice.
The most frequently mentioned reasons for staying offline are "have no need for the Internet" (40 percent), "In the developed world, a substantial number of people who could very easily go online have decided not to. They see no compelling reason to be on the Web. The hype and the promise of the
||Internet clearly hasn't impressed them -- not yet, at least. For others in nascent, less developed markets, the cost of accessing the Internet competes with the cost for basic necessities and access availability is very limited outside of urban areas."
"no computer" (33 percent), "no interest" (25 percent)"don't know how to use it" (16 percent), "cost" (12 percent), or "no time" (10 percent).
In less-developed countries, where access to the Internet is a significant problem because of poverty and lack of a modern communications infrastructure, cost and access are cited as barriers more often than they are in major industrialized countries. In urban India and urban South Africa, for example, only one-quarter of the population has access to the Internet, and fewer than 10 percent of people report being recent users, the company found. In urban Russia, 83 percent of respondents reported having no Internet access at all.