|maui realtor - According to the report, the categories which lead online spending during the second quarter were consumer-related
(30%), computing (17%), financial services (15 %), business services (10 %), and media (9%). The report also found that the overwhelming number of revenue transactions (95 %) continue to be cash-based with barter/trade and packaged deals accounting for 5 % of total revenues. Banner advertisements continue to be reported as the predominate type of advertising, accounting for 50 % for Q2, sponsorships at 27 %, classified ads accounted for 7 %, referrals were 4 %, interstitials at 3 %, email at 2 %, rich media 2 % and keyword searches 1 %.
Pricing models for Internet advertising remained fairly constant in the second quarter with
||hybrid deals accounting for 46%, CPMs or impression-based deals at 44 % and performance-based deals at 10%.
and that advertising became more concentrated in the higher profile sites and portals, signaling that the smart money is going where the traffic is. The first half of 2000 has accounted for almost the full year 1999 revenues, and a run rate in the $8 -10 billion range. The historical fourth quarter bump in ad revenue, combined with the 'use it or lose it' budgets, we look for 2000 to be a very good year for the industry."
the survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.