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maui realtor - The number of Internet users worldwide who have shopped online has increased by 50 percent over the past year, according to a 36-country study by Taylor Nelson Sofres Interactive (TNSi). Some 15 percent of all Internet users shopped online in the past month, compared with 10 percent 12 months ago. The research, which is based on more than 42,000 interviews across Europe, North and South America and Asia-Pacific, also shows that the proportion of Internet users who have shopped offline (again, in the past month) as a result of information found online is 15 percent. This suggests that about 27 percent of users worldwide are now shopping directly or indirectly via the internet. "These findings show that online shopping is continuing to undergo significant growth worldwide, despite the much publicized problems of the industry," said Arno Hummerston, director of TNSi. While the highest proportion of Internet users worldwide are under 30 years of age, those who are most likely to make an online purchase are between 30 and 40 years old, with just 7 percent of the under-20s shopping online. This may be explained by the more limited availability of credit facilities to the younger age group, but still demonstrates a clear opportunity for online marketers to use youth-orientated Web sites to encourage more direct sales (i.e., offline shopping) among younger users. The TNSi study also revealed that online providers of products and services may be going some way towards reassuring Internet users on security issues.also shows that the proportion of Internet users who have shopped offline (again, in the past month) as a result of information found online is 15 percent. This suggests that about 27 percent of users worldwide are now shopping directly or indirectly via the internet. North and South America and Asia-Pacific, also shows that the proportion of Internet users who have shopped offline (again, in the past month) as a result of information found online is 15 percent. This suggests that about 27 percent of users worldwide are now shopping directly or indirectly via the internet. Worldwide, less than four out of 10 users who have not and do not plan to shop online stated that concerns regarding disclosing their credit card details, or associated security problems, were reasons for not doing so. More than 60 percent cited a wide range of other reasons ranging from it being "easier and more fun to buy goods or services in a store" to the fact that they thought the "time taken to deliver goods is too long."

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