|
Twenty percent
of real estate agents do 80% of the business. They are
the most professional, the most educated, the best trained,
the ones who care most about their clients. The ones you
want to represent you.
So there you are
sitting at home looking at property on the internet, perusing
classified ads, glancing at the many real estate magazines and
the ads inside. All of that real estate marketing has
one thing in common.
Contact
information.
A phone number, an email address, or just a button
for you to click on.
Do you
call? Do you click? Do you
email?
Actually, most
buyers do. Not right away, but eventually.
As a result,
they have met a stranger who happens to be a real estate
agent. In today's technical world, that is the
non-scientific way that many buyers acquire their
agent.
No
interview. No reviewing of candidates. No checking
out references, qualifications, ability, education, or
experience.
Just the luck of the
draw. |
You've heard
horror stories about real estate? Of course you have.
Everyone has. Most deals go down smoothly, but  a few do not - and those few bad
deals are where the horror stories come from. Do you
think it most likely that those stories come from buyers
dealing with the top tier of agents?
...or the
rest?
After paying for
expenses like cars, phones, ads, and so on, the average agent
does not earn enough from real estate to place themselves
above the poverty line. By calling on an ad, you only
have only a one in five chance of connecting with one of the
top tier of real estate agents.
Besides, whether
they appear in newspapers or online, listings and ads are
basically just...
...ads.
What do all ads
have in common? They are created to generate a
response. Ads include the best about the
property. The
(continued Call
- pg 4) |
|
Ask the Experts
.
Question:
If sellers don't have to repair
everything found in an inspection, what good are
inspections?
.
Answer:
Even the most experienced real
estate agent is going to miss things when they look through a
property -- and they look at property all the time.
Unless you are an investor that
buys real estate regularly, you probably are less experienced
than the agent at finding things wrong. |
Even owners don't know everything
wrong with their own home.
Inspectors are not perfect, either,
but they will find things you may have missed on your tour of
the property.
Some of those items you might miss
could be important enough to change your mind about the
purchase. You should have the best opportunity to find
out about that before you close the deal and it is "too
late."
That is what inspectors are
for.
Often, the seller will make repairs
rather than lose the deal with you. So you
negotiate. |
